Riff Rack
App
An app created for music lovers who want access to exclusive artist merchandise.
Concertgoers struggle with the chaos of crowds, lengthy lines, and hasty, uninformed purchases driven by panic. This process has become normalized as part of the concert “experience,” but is inefficient and overwhelming. Users want access to exclusive artist merchandise and to be better informed on the items they’re purchasing.
ROLE
UI/UX Designer
Research
TIME SPAN
April 2023 –
May 2023
SKILLS
Figma, Adobe Creative Suite, Research, Wireframing, User Interview, Prototyping
The Mission
The primary goal of the Riff Rack app is to provide a space where empowered users can shop for concert merchandise at their convenience. The app offers enhanced information and timely notifications regarding limited-item and exclusive offers, and increases the accessibility of those items to the general public. Say goodbye to long lines, uniformed decisions, and panic-purchases.
Interviews were conducted with the primary users, avid concertgoers, to gather insights into their past merchandise purchasing experiences.
User Research
What do users need?
Access to merch without long lines
Sizing and style information
Notifications when limited-items are available
Pain points
Through the interview and research process, four primary pain points emerged:
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The aversion to standing in long lines, navigating through large crowds, and the fear of potentially missing out on parts of the concert is a common sentiment among users.
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During the buying process, people experience heightened anxiety due to the high-pressure environment that compelled them to make quick decisions and purchases.
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Frustration grows as attempts are made to purchase limited stock items that frequently sell out before individuals can secure their purchase, leaving them disappointed and empty-handed.
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People often expressed disappointment with merchandise purchases, as they lacked the ability to assess how the items would fit or feel until after the transaction, leading to potential dissatisfaction.
Personas
Lo-Fi Prototype
User Flow
Create a profile and sign in
Browse music, apparel, and accessories
Review product information
Select size, quantity, color, etc.
Add to cart
Review cart and check out
Usability study: findings
Hi-Fi Prototype
User Flow
Create a profile and sign in
Allow push notifications
Browse music, apparel, and accessories
Review product information
Virtual try on
Select size, quantity, color, etc.
Add to cart
Review cart and check out
Reflection
Creating an e-commerce app was a fun experience for me. As a frequent concertgoer, the pain points identified by the users in the research phase were relatable. Riff Rack is a small step towards creating a more harmonious environment for music lovers and artists.